MAXIM is the most popular male media brand in Russia. The secret of MAXIM's success is simple: the sharp content, unique humor, breadth of themes and special intonation of the magazine make it interesting to a variety of readers, which is confirmed by its constantly growing audience. MAXIM does not promote this or that lifestyle - rather, it promotes a specific style of thought, which can be described as "an intelligent-philosophical-mischievous view of the world around it."