Andrey Miroshnichenko's book "How to Write a Press Release" is the first complete instruction on writing press releases in Russia. Readers will get acquainted with the designer of the press release, learn how to correctly create the main compositional elements - title, lead, main text, help, signature. The book exposes special journalistic techniques for strengthening the press release: the use of celebrities, conflicts, statistics, provides a secret dictionary of sensational journalism.