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Маркетинговые стратегии для российских компаний - Липсиц И.В., Видгорчик Е.А. 2006 PDF ГУ ВШЭ BOOKS BUSINESS AND ECONOMICS
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Маркетинговые стратегии для российских компаний
Author: Липсиц И.В., Видгорчик Е.А.
Year: 2006
Number of pages: 186
Format: PDF
File size: 27,5 MB
Language: RU

The manual contains a detailed description of technologies for justifying marketing strategies for various markets, as well as an analysis of the practical experience of using these technologies by Russian and foreign companies. Readers will receive a comprehensive understanding of the toolkit of modern strategic marketing and the results of its application; shows in detail what mistakes the refusal to use these technologies is fraught with. For employees of marketing services and strategic development departments of companies, university teachers and students specializing in marketing.

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