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Имиджмейкинг. Учебник и практикум - Семенова Л.М. 2022 PDF Юрайт BOOKS BUSINESS AND ECONOMICS
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Имиджмейкинг. Учебник и практикум
Author: Семенова Л.М.
Year: 2022
Number of pages: 141
Format: PDF
File size: 57 MB
Language: RU

The textbook presents the image as a communicative and managerial phenomenon. The genesis and current state of the problem of image and image making in Russia and abroad is described. Modeling and algorithm of corporate, personal and professional image formation, attacks, as well as practical aspects of consulting work are presented.

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