A book about how to effectively communicate with journalists in person and by phone, how to keep yourself during a press conference or speech on television, how to speak correctly, place accents, pause and convey the most important thing, even in a condensed form. Why the book is worthy of reading It provides comprehensive answers to all questions regarding communication with the press. She teaches how to turn to the benefit of any, even the most acute question. In it, famous journalists opened their professional secrets and talked about what they expect from newsmakers on the other side of the microphone.