BOOKS - BUSINESS AND ECONOMICS - Системный IT-маркетинг от ценности до коммуникации...
US $7.83
452775
452775
Системный IT-маркетинг от ценности до коммуникации
Author: Светлана Берегулина
Year: 2023
Format: PDF | RTF
File size: 11 MB
Language: RU
Year: 2023
Format: PDF | RTF
File size: 11 MB
Language: RU
Svetlana Beregulina is a marketer with 20 + years of experience, mainly with B2B-SaaS digital products. For 12 years, CMO Bitrix24 was, in addition, led the marketing of inSales (part of the Sberbank ecosystem), VK (at that time still Mail.Ru), the Moscow School of Management SKOLKOVO. Managed marketing teams of up to 50 people in four territories. Included in the top 100 best marketing directors for 2021 according to Kommersant. The book will be useful to entrepreneurs and marketers promoting digital products in the B2B segment. By reading the book, you can:- provide your product with healthy growth: your business will not stop growing even if you reduce your marketing budget; - formulate a value proposition for a complex digital B2B product: your customers will be ready to buy your product without long sales; - develop a communication strategy for the product taking into account the maturity of the market in which you work: your customers will really notice you, hear you, be interested in your product and buy it; - independently choose a marketing mix of attraction tools: You can find the optimal combination of channels of attraction; - Understand how to analyze the effectiveness of your marketing: you will always understand why you are doing certain activities and what they give you.
You may also be interested in:
