-------------------- YOULIBR - Essentials of Marketing Analytics Joseph Hair, Dana E. Harrison, Haya Ajjan EPUB 2022 BOOKS BUSINESS AND ECONOMICS essentials-of-marketing-analytics
BOOKS - BUSINESS AND ECONOMICS - Essentials of Marketing Analytics
Essentials of Marketing Analytics - Joseph Hair, Dana E. Harrison, Haya Ajjan 2022 EPUB McGraw Hill BOOKS BUSINESS AND ECONOMICS
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Essentials of Marketing Analytics
Author: Joseph Hair, Dana E. Harrison, Haya Ajjan
Year: 2022
Number of pages: 481
Format: EPUB
File size: 63,3 MB
Language: ENG

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.

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