What unites ancient Roman bricks and computer programs? Both were made by a passionate person who used his mind, skills and experience to create something new and change the material world around him. In the era of final automation of production and standardization of things and practices, sociologist and philosopher Richard Sennett recalls the enormous role that human skill plays today - his "Master" is devoted to the "connection of the hand with the head" in European culture, the relationship between work and creativity and the mutual influence of social life and material civilization.