Sociologist Victoria Dubitskaya's book is written in the genre of a business novel and is based on research conducted by the author in one of the successful Russian banks, Prima Bank, as it is called in the text, during the formation of his management team. In addition, Gert Hofstede's hypothesis about the originality of national organizational cultures was tested on a representative Russian sample, which allows us to show how it is necessary and how it cannot be managed in Russia. The creators of Prima Bank did not know this, which explains their mistakes and, oddly enough, achievements.