Chris Anderson, editor-in-chief of Wired magazine, was the first to draw attention to an interesting phenomenon that began to be observed with the development of the Internet. Anderson conducted a study that lasted almost two years and derived a theory that he called the "long tail" rule. Unlike the Pareto rule, which, when applied to the mass economy, sounds like "20 percent of goods bring 80 percent of the profit," the "long tail" rule proves the opposite: low-demand goods - those same 80 percent - are able to make a profit hundreds of times higher than the profit from the sale of hit goods! The Internet has reduced the cost of storing and distributing goods tenfold. Now the shelf length is almost unlimited. Learn how to apply this to your business.