Capture the attention of the public. Inspire people to take action. Convince the interlocutor that he is right. Direct the conversation in a direction that is beneficial to you. All these tasks are easily solved with the help of communicative hypnosis. And this is not about magic passes or manipulations in the psychiatrist's office. We are talking about a harmonious system of principles and techniques that help achieve phenomenal results in communicating with others. The author of this system, the international business coach Angelina Sham, has been training top officials of Russian and foreign companies to manage communication with subordinates, clients, friends and relatives for over 18 years. After reading her book, you will learn how to: • launch a series of motivating "slides" in the interlocutor's head that will lead a person to the solution you need; • find and use words that control the biochemistry of others; • apply SPLIN technology, which focuses on a system of stimulating questions; • master the magic of direct commands.