This book was created on the basis of many years of teaching and creative experience of the author; analysis of many recent publications in the field of creative research of promotional video. Practical works and applications, including 70 scenarios of commercial and social advertising, were selected and developed by students and graduates of the advertising faculty of YURGI under the guidance of the author - Irina Borisovna Shubina. This publication is intended for students of the advertising faculty, as well as all creative people involved in modern advertising video.