Most people struggle with overweight all their lives, losing one battle after another. Why do all attempts to lose weight turn out to be a failure, regardless of how many tears and sweat we shed and how much money we spend on scales and a personal trainer? We so often hear the phrase "The only remedy is to eat less and move more" from TV, social media and magazines. But, unfortunately, everything is not so obvious. Recent studies have shown that when losing weight, you need to take into account not only calories and exercise, but also other factors. For example, our brain reward system likes anything that contains sugar. How to outwit your own brain in this case? In this book, you'll learn how to finally start losing weight wisely. You will receive information about the effect of food on our brain, how it controls us when choosing a particular product, and you will understand that you cannot lose weight without its help. Only by learning how your brain works can you achieve a perfect figure and make your life easy and enjoyable.