This book accumulates the whole range of knowledge about building a professional image and how, when and why it is necessary to rebrand. Yasir Mattar conducts a lively dialogue with the reader, giving him step-by-step instructions for creating and modifying a personal brand in an era of rapid transformations - from first experiences to creating a portfolio. He focuses on the idea of ​ ​ the need for continuing education, penetration into related areas, acquisition of competencies and skills and their development in practice.