The collection includes articles and publications devoted to the study of characters of modern folklore and the latest mythology, which were prepared on the basis of reports at the international scientific conference "Folklore of the XXI century: Heroes of our time." The authors of the articles are trying to determine the circle of iconic heroes of modern folklore, explain the reasons for their popularity today, identify their distinctive characteristics, and determine the origin of images formed under the strong influence of popular culture. The publication is intended for folklorists, anthropologists, culturologists, as well as everyone who is interested in modern folklore.