The most important life decisions are best made by thinking carefully about the situation, possible development options and calculating the consequences of your actions. Why do we so often hear calls to "rely on instincts," "trust your instinct" and "just be yourself"? As an alternative to management on a whim, Dr. Gleb Tsipursky offers rational business strategies based on reliable knowledge and proven experience. It shows the way to making more informed decisions, demonstrating an understandable model that we can apply to everyday life, and offers exercises designed to help us learn to think in ways that are more likely to achieve a better result. The book is recommended for leaders and anyone who aspires to be one. It doesn't matter if you have been running the business for many years or just founded it, you should stick to the author's advice to avoid costly mistakes that often turn out to be disastrous for companies.