The manual covers the main aspects of the system of effective communications with the media in the field of business and public administration, such as the organization of the press service, the organization and conduct of media events, the effective use of media documents, etc. Sections of the manual are accompanied by questions for self-examination and materials for discussion, designed to stimulate students' independent development of the material. The manual was prepared in accordance with the state educational standard and can be used in teaching such courses as "Fundamentals of Public Relations," "Corporate Public Relations," "Fundamentals of Communication Management," "The Work of the Modern Press Service," etc. For university students studying in the specialties "Public Relations" and "Advertising."