People use online reviews as a weapon against those they don't like. Timur Aslanov tells how to protect yourself from this and even improve your image with their help. The author shares understandable tools, accompanies them with examples and cases from practice - in general, he gives instructions on how to combat network negativity. Thanks to this book, you can find out: • why react to negative comments at all; • how to determine which part of the review is about emotions, and which is about constructive criticism; • how haters differ from trolls; • what is a "sausage" and why it is not necessary to answer it.