Become a Salesforce Data Cloud implementation expert. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. Customer data platforms, or CDPs are among the most important yet confusing technology. It means different things to different people. It does not help that technology keeps changing every year and that makes it very difficult to put into words what it means. We will attempt to define it and then explain what it means. According to the CDP Institute, the definition of a CDP is “A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.”