Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen. Think about the benefits of forecasting tedious business processes and back-office tasks. Consider the competitive advantage of making decisions when you know the most likely future events.Machine Learning for Business teaches you how to make your company more automated, productive, and competitive by mastering practical, implementable machine learning techniques and tools. Thanks to the authors' down-to-earth style, you'll easily grok why process automation is so important and why machine learning is key to its success.