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BOOKS - BUSINESS AND ECONOMICS - Бизнес-копирайтинг. Как писать серьезные тексты для ...
Бизнес-копирайтинг. Как писать серьезные тексты для серьезных людей - Каплунов Д.А. 2015 FB2 | RTF МИФ BOOKS BUSINESS AND ECONOMICS
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Бизнес-копирайтинг. Как писать серьезные тексты для серьезных людей
Author: Каплунов Д.А.
Year: 2015
Number of pages: 330
Format: FB2 | RTF
File size: 11 MB
Language: RU

Business Copywriting is the fourth book by Denis Kaplunov, one of the brightest and most successful modern copywriters. In this book, you will learn everything you need to draw the reader's attention to your texts, convince him that you are right, show benefits, remove objections and achieve the desired effect. It's a book about becoming a serious author, writing for serious people and being able to get serious results.

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