The book of the famous scientist Bruce Hood presents the latest scientific data on the work of the brain and its impact on our self-identification. Here you will find answers to the most unexpected and paradoxical questions. For example: where do our thoughts come from and how do our thoughts develop; why external influences are so important for brain development; what the decisions we make really depend on; why we remember a lot of unnecessary things, often forgetting what we need; whether the brain can make us do things we don't want to do. The book will help you "negotiate" with the brain and take control of your own life so that your "I" becomes successful and happy.