BOOKS - BUSINESS AND ECONOMICS - Латеральный маркетинг технология поиска революционны...
US $9.77
764134
764134
Латеральный маркетинг технология поиска революционныхидей
Author: Филип Котлер, Фернандо Триас де Бес
Year: 2010ISBN 978-5-9614-1200-0
Number of pages: 208
Format: PDF
File size: 57,1 MB
Language: RU
Year: 2010ISBN 978-5-9614-1200-0
Number of pages: 208
Format: PDF
File size: 57,1 MB
Language: RU
Lateral marketing - a methodology for finding non-standard market solutions. It allows you to develop new products, find new market niches and ultimately make a breakthrough in business. In this book, you will find a detailed guide to implementing lateral marketing in your company's practice.