Konosuke Matsushita is the greatest personality in the history of modern business. He is not only the founder of Matsushita Electric, one of the world's largest companies, but also a bright leader, an innovator in business management. John Cotter's book examines the story of Matsushita Electric's development from a tiny Osaka firm to a multinational corporation. Much attention is paid to the management methods applied by Matsushita to achieve leadership in business, and the relationship of these methods with his original philosophical views.