-------------------- YOULIBR - На самом видном месте Как сегодня увидеть то, что купят завтра Чипчейз Я., Штейнгардт С. FB2 | RTF 2014 BOOKS BUSINESS AND ECONOMICS na-samom-vidnom-meste-kak-segodnya-uvidet-to-chto-kupyat-zavtra
BOOKS - BUSINESS AND ECONOMICS - На самом видном месте Как сегодня увидеть то, что ку...
На самом видном месте Как сегодня увидеть то, что купят завтра - Чипчейз Я., Штейнгардт С. 2014 FB2 | RTF Азбука Бизнес, Азбука-Аттикус BOOKS BUSINESS AND ECONOMICS
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На самом видном месте Как сегодня увидеть то, что купят завтра
Author: Чипчейз Я., Штейнгардт С.
Year: 2014
Format: FB2 | RTF
File size: 11 MB
Language: RU

Ian Chipchase, the author of this book, is called a special agent for marketing research. His work is to study the interests and needs of today's consumers - in order to identify what will be in demand by them tomorrow: a new service, a design element, a product. Numerous expeditions and studies organized by Ian in various countries of the world contributed to the accumulation of colossal experience among his team members in the field of collecting and processing information. They developed unique techniques that helped dozens of new products and services be born. This book is both a guide to the world of other cultures and a textbook on marketing research; it will be useful to everyone who wants to learn how to see the usual from an unexpected point of view, create successful products and technologies of the future.

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