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Слон на танцполе. Как Герман Греф и его команда учат Сбербанк танцевать - Евгений Карасюк 2013 PDF Манн, Иванов и Фербер BOOKS HUMANITIES
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Слон на танцполе. Как Герман Греф и его команда учат Сбербанк танцевать
Author: Евгений Карасюк
Year: 2013
Format: PDF
File size: ЯЗЫК РУССКИЙ
Language: RU

Starting to reform Sberbank in 2007, German Gref said: "We must prove that elephants can dance." The elephant that went to the ex-minister and prominent liberal seemed hopeless. Sberbank was huge, but clumsy. Size was its main, if not its only advantage. From Soviet times, he inherited a crowd of queues, ferocious operationalists and antediluvian financial technologies. Five years ago, Gref set himself an ambitious task: to turn this old-regime institution into an advanced financial institution capable of entering the global financial elite. Indeed, teaching an elephant to dance would be easier...

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