Has the crisis unsettled you? Don't let stress and panic lead you astray! A crisis is not a disaster, a crisis is a new OPPORTUNITY. From this book you will learn: how to create an anti-crisis strategy for the company and all its departments; how to become an effective leader for your team even in a crisis; how to sell and earn more despite the economic downturn; how to build an effective system of anti-crisis communications so as not to put the image of your company at stake; and finally, how not just to survive, but also to succeed in a crisis. This is NOT a problem book. This is a book about SOLUTIONS - for those who intend to STAY ALIVE. From a businessman who survived the 1998 crisis and knows how not to repeat old mistakes.