Why is my colleague constantly getting promoted and I seem to be overlooked? Why my friend is considered more popular and charming, although I am not inferior to her in appearance. How do I behave so that people respect me? The answers to all these questions lie in one simple concept - a personal brand. In this book, we will analyze 3 simple steps that will allow you to create your own personal brand, find your most winning behavior strategy and be as confident and charming as possible.