The analysis of the tourist product "sea cruises" is carried out both in historical development and taking into account the peculiarities of its modern state. The design of modern cruise ships, types of cabins, infrastructure on board, power systems, consumer perception of the product and other aspects are considered. Practical advice is given on the specifics of organizing sea cruises, booking them, the procedure for working with tour operators, paperwork and other specifics of management, marketing and sales.