-------------------- YOULIBR - Маркетинг Наталья Розова PDF 2008 BOOKS SCIENCE AND STUDY marketing
BOOKS - SCIENCE AND STUDY - Маркетинг
Маркетинг - Наталья Розова 2008 PDF Питер BOOKS SCIENCE AND STUDY
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Маркетинг
Author: Наталья Розова
Year: 2008
Format: PDF
File size: 16 MB
Language: RU

Series: Tomorrow's exam. The manual summarizes the main topics included in the Marketing course: definition, management and forecasting of marketing, market segmentation methods, marketing research, analysis, pricing and communication policy of the firm. Special attention is paid to the behavior of buyers and consumer motivation.

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