BOOKS - SCIENCE AND STUDY - Маркетинг
US $8.75
549967
549967
Маркетинг
Author: Наталья Розова
Year: 2008
Format: PDF
File size: 16 MB
Language: RU
Year: 2008
Format: PDF
File size: 16 MB
Language: RU
Series: Tomorrow's exam. The manual summarizes the main topics included in the Marketing course: definition, management and forecasting of marketing, market segmentation methods, marketing research, analysis, pricing and communication policy of the firm. Special attention is paid to the behavior of buyers and consumer motivation.