Have you ever found yourself in a creative impasse? There seem to be a lot of ideas, but not good enough... Or, conversely, there is none at all. Familiar? Next time, just check out this book. Here you will find 42 available creative techniques that will help you cope with even the most insoluble, at first glance, tasks. Hundreds of tips and examples from business, engineering, culture, military arts, social projects, history and education will allow you to better understand your problem, look at it from the outside and find the most effective way to solve it. This book is for professionals in the field of marketing, trade, sales, production and services, for everyone who wants to think and make decisions quickly, pointwise, out of the box. This is an applied benefit that will benefit you.