Color is a powerful means of influencing the human psyche. The power of color lies in the fact that it is able to "bypass" the protective mechanisms of our consciousness and act on an unconscious level. Therefore, color becomes a very attractive means for psychological manipulation. This, in particular, is well understood by leading producers and political strategists. The widespread use of color in modern means of communication and information processing poses new tasks for specialists. This study should bring us as close as possible to understanding the "language of flowers" and thereby enrich our perception and consciousness, discover new colors of the world for them.