As the World Wide Web continues to expand, it becomes increasingly difficult for users to obtain information efficiently. Because most search engines read format languages such as HTML or SGML, search results reflect formatting tags more than actual page content, which is expressed in natural language. Spinning the Semantic Web describes an exciting new type of hierarchy and standardization that will replace the current "web of links" with a "web of meaning." Using a flexible set of languages and tools, the Semantic Web will make all available information -- display elements, metadata, services, images, and especially content accessible.