How to understand your own "I" and show it to the world as we ourselves want it to be? In other words: how to carry out a personal rebranding in such a way as to gain the ability to happily and successfully go through life - and at the same time not rape or remake yourself? Psychologist Tatyana Muzhitskaya and journalist Irina Belasheva know the recipe - and not even one, because for each person he is his own.