A successful young manager of the Moscow car dealership finds himself in the body of a boltus working as an electrician for a housing office in 1975. How do you like such a exchange of lives? Then imagine what it is like for Kesha Petrov that he got into the body of Kesha Vasechkin? The USSR is an empty phrase for him, as are the concepts of socialist competition, the Komsomol, the code of the builder of communism. How can a person whose childhood passed in the nineties survive in Soviet times? Innocent!