BOOKS - SCIENCE AND STUDY - Поведение потребителей (2020)
Поведение потребителей (2020) - Меликян О.М. 2020 PDF М. Дашков и К° BOOKS SCIENCE AND STUDY
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Поведение потребителей (2020)
Author: Меликян О.М.
Year: 2020
Number of pages: 278
Format: PDF
File size: 16 MB
Language: RU

The textbook presents modern concepts, methods and approaches for managing consumer behavior in the market of goods and services. The behavior of consumers at different stages of making a decision to buy goods is analyzed. Considered are external and internal factors that have (to a greater or lesser extent) an impact on consumer behavior. The possibilities of their use in the practice of the enterprise are evaluated. Significant attention is paid to the socio-psychological aspects of working with the consumer.

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