BOOKS - BUSINESS AND ECONOMICS - Преодоление пропасти. Как вывести технологический пр...
US $7.92
143713
143713
Преодоление пропасти. Как вывести технологический продукт на массовый рынок
Author: Мур Д.
Year: 2013
Number of pages: 317
Format: PDF
File size: 10,4 MB
Language: RU
Year: 2013
Number of pages: 317
Format: PDF
File size: 10,4 MB
Language: RU
Crossing the Chasm is considered the main book of one of the brightest business researchers - Jeffrey Moore. It is dedicated to the marketing of technological goods. Its main topic is how to bring a new product to the mass market. The detailed step-by-step methodology and dozens of examples make it a fun and rewarding read for CEOs looking to lead the innovation market.
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