The book of the famous psychologist Viktor Sheinov is devoted to an important issue - the ability to win the attention of the interlocutor, without which one cannot do in any field of activity. If you want the interlocutor to listen to you, remain in a pleasant impression after communicating with you, then you simply cannot do without the art of compliment. It is this ancient technique of communication that is the most effective means to achieve any goal. The book will help you learn the subtle art of creating beautiful compliments.