The monograph is devoted to the study of the transformation of the museum as a social institution of modern society, which is associated with the changing role of the museum and the emergence of its new functions, as well as the importance of determining innovative museum practices and communication strategies and technologies. The methodological aspects of the topic are considered, the role and place of the modern museum in social development is described, modern features of the museum communication environment are revealed. The author analyzed the institutional role of museums in modern Russian culture, described and studied their functions in the context of transformational processes in society and culture, revealed the socio-cultural potential of museums in the reproduction and development of culture, studied the socio-cultural potential of museums as resource centers for the integration and development of modern Russian society in the context of the information technological revolution.