Built on the basis of the traditional management course, the textbook reveals the relationship between management theories and universal quality, shows the practical application of the principles and methods of universal quality management in the practice of real organizations, illustrates the relationship between the principles of universal quality and management theories. Numerous case studies and cases provide a deeper understanding of the basic methods by which universal quality is ensured. The textbook provides an introduction to the concept of universal quality management, aspects of the relationship between universal quality and organizational theory.