The book of the famous psychotherapist M. Voronov is devoted to the problems of increasing the effectiveness of actions to achieve goals. In it, from the standpoint of "noospheric thinking," ways of controlling both oneself and other people are considered. The author, based on the patterns in the behavior of people he found, created an original model of business psychology, which was tested during numerous trainings and is successfully applied in practice. The main element of this model is a five-stage scheme for alternating reactions to obstacles.