The issues of designing women's sewing products of various silhouette forms on the basis of a single method of designing clothes adopted at consumer services enterprises are presented. Attention is paid to the formation of clothes and changes in design depending on the silhouette and proportions. artistic and design means in the formation of the shape and model of the product are reflected, new principles of collar formation are developed, the range of analysis of fashion, forming elements, models and structures over time is expanded.