BOOKS - BUSINESS AND ECONOMICS - Маркетинг Гостеприимство, Туризм...
Маркетинг Гостеприимство, Туризм - Котлер Ф., Боуэн Д., Мейкенз Д. 2007 - 4-е издание PDF М. Юнити-Дана BOOKS BUSINESS AND ECONOMICS
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Маркетинг Гостеприимство, Туризм
Author: Котлер Ф., Боуэн Д., Мейкенз Д.
Year: 2007 - 4-е издание
Format: PDF
File size: 102 MB
Language: RU

The textbook (previous editions - UNITI, 1998, 2002) discusses the main aspects of the hospitality industry: hotel and restaurant business and tourism, but in addition to traditional topics - quality of service, specifics of pricing, work of the sales department, advertising and promotion, public relations and others, new ones are included - electronic marketing, marketing in the context of globalization of markets. The tutorial material reflects all the latest changes taking place in this dynamic area. The textbook contains many specific examples illustrating the activities of well-known companies, and a set of cases, the study of which helps to more systematically and deeply understand the theory.

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