The book is devoted to theoretical aspects of typography and the design of pages for printing and Web systems. A historical overview of Euro-American and Russian fonts is offered. The principles of font design and their application for printing and Web design are discussed. The characteristics of fonts and the dependence of the page layout on these characteristics are discussed. Color theory and its influence on text perception are described. Particular attention is paid to Web design issues: ensuring visual clarity of information provision, recognition and management of site content. Tips are given to create a user-centric site.