The monograph adjoins a series of works by various authors covering the development by Russian poetry of the 19th-20th centuries of realities and phenomena new to the life of the then society - telegraph, cinema, telephone, radio. For the first time, it traces the evolution of the football theme in Russian poetry of the 1910-1950s - all its main milestones: how at first the corresponding motifs adapted to an unusual environment, almost smuggling into poetic texts, how then they won more and more space on the pages of magazine poetry collections and collections of lyrics and, finally, how they gradually became overgrown with a set of stable semantic halos.