Many people underestimate the power of PR, while public relations is a large-scale work to create an image in the business world with quite tangible tools and technologies. The publication is a special space for obtaining unique experience and making mistakes: from a journalist of the regional press to a successful PR director. You will learn all about connections that do not require "necessary" acquaintances. About acquaintances that do not require a certain status. About a person who can responsibly hold an event with top officials of state power. But if he is asked to stick a temporary sign at the entrance to the hall, he will always find where the double-sided tape lies. The book will be useful to everyone who is looking for non-standard ways to promote their brand, company or business, who wants to be inspired by new ideas, projects and great PR affairs.