The reader is offered twenty fascinating interviews of Joseph Golman with Russian and foreign advertising masters: Oleg Oshchepkov, Erken Kagarov, Peter Nebel, Vlad Vasyukhin, Irina Morozova, Alexei Golikov and others. In judgments, examples from life, biographies of professionals known in our country, not only history, but also the state, pain points, potential and prospects of modern Russian advertising are reflected in the mirror.