The monograph is devoted to the phenomenon of urban coloristics in the history of European culture. Each historical urban flavor is seen as a kind of complex task, which is solved in the context of analyzing social connections and cultural codes of senders and recipients of color messages. The concept of field becomes a conceptual prism that allows you to observe urban life as part of a large sociocultural system. In this way, the chronology of the origin of color images of urban space is restored, their development, mechanisms of temporality and obsolescence are analyzed.