Dale Carnegie's book on winning friends was published back in 1936 and became the author's most famous work, selling more than a million copies in its first year of publication. The publication has an absolute record according to The New York Times - ten years on the bestseller list. In his work, Carnegie widely uses quotes from famous people who have achieved success, gives examples from the lives of his students, family and friends. He developed a technique according to which anyone can learn to dispose of people to themselves, to persuade others to their side. The advice given almost a hundred years ago is still relevant today. The strategy for building relationships has changed, the speed of information transfer has increased, and new tools for communication have appeared. There has been a global change. But the principles laid out by Carnegie are not outdated, they have become even more relevant. Whether you want to promote your trademark or find a life partner, build relationships with your family or achieve popularity in the conversational genre, this book will allow you to succeed. A new look at famous tenets - "How to win friends and influence people in the digital age."