BOOKS - BUSINESS AND ECONOMICS - Позиционирование. Битва за узнаваемость...
US $6.75
905623
905623
Позиционирование. Битва за узнаваемость
Author: Эл Райс, Джек Траут
Year: 2004
Number of pages: 144
Format: FB2 | MOBI | EPUB
File size: 10,8 MB
Language: RU
Year: 2004
Number of pages: 144
Format: FB2 | MOBI | EPUB
File size: 10,8 MB
Language: RU
Before you is a truly legendary book that twenty years ago literally shocked the entire business world, forever changing the rules of the advertising business. Today, Al Rice and Jack Trout's "Positioning" has become a classic, gaining "Bible" status for marketing, advertising, executives who know that the key to success in competition is not the best product, but the best idea that will fix this product in the minds of consumers.
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